![]() Earlier this year, Aoki launched A0K1VERSE, a new ecosystem bridging real-world experiences with web 2.0 and web3, continuing to pave a path towards the future as one of the top leading innovators in the NFT space. Last month, the visionary producer and artist also teamed up with English singer-songwriter HRVY for their song “Save Me,” as well as the manically furious and guitar heavy track “KULT” with grandson and Jasiah. When mixed with Aoki’s musical acumen, Cano’s powerful yet effortless corridos vocals provide a new layer of excitement and nuance to the song. A follow up to their previous “Nataaoki” off of Cano’s album NataKong, “Kong 2.0” sees Steve fuse catchy rhymes with a mesmerizing melody that quickly kicks up the energy in this Latin dance hit. “Ultimate” follows in the footsteps of Aoki’s latest release “Kong 2.0” alongside Natanael Cano. The video was produced by Maliik Morales and directed by Mariah Morgenstern, New Royalty Films. Taking a turn and making his presence known, the video showcases Steve’s ability to be the life of the party as he joins the celebration while Snow Tha Product dominates the scene as she performs through her verses. Entering the scene of a lively house party, “Ultimate” sees Santa Fe Klan immediately indulge into his potent verses surrounded by vibrant socialites. Uniting two of the strongest and most unique forces in this exhilarating anthem, the video effortlessly captures the energy and feel of the song. “Very excited to work with two legends, Steve Aoki and Santa Fe Klan, honored to be on such an awesome fusion of sounds,” said Snow Tha Product. I had a great time creating the song and recording the video alongside Steve and Snow and I’m excited to finally share it with the world,” commented Santa Fe Klan. “This is very different from the music my fans generally get to hear from me and I was really excited to tap into the electronic scene with none other than the best of the best, Steve Aoki. Santa Fe Klan and Snow Tha Product were both incredible to work with and made this a legendary one turning it into the Ultimate,” shared Steve Aoki. It’s become a staple in my shows this summer, lighting up clubs around the world. “I’d take acting lessons just to be able to do that again.“On HiROQUEST: Genesis, I knew I wanted to highlight the global sounds that continue to inspire me – ’Ultimate’ is the perfect fusion of rap, cumbia and reggaeton rhythms. “I loved it, I loved every bit of it,” she said. She knows a bit about television having starred as Lil’ Traviesa, known as Lil’ T, on the crime drama “Queen of the South.” It’s a story, she said, we love to see in films and on TV. It’s very relatable, the rags to riches story.” “I think Black and brown have always been in kind of the same neighborhoods and always gone through similar struggles. “I think there’s a lot of similarities in what the subject matter is in trap music and what Latinx people go through,” Snow said. Trap music, a subgenre of hip hop which began in the South and often focuses on urban living, is growing in popularity in Latin America and Latinx communities, Snow said. “Thanks to the internet we all have a lot more visibility,” Snow said. The bilingual rapper credits Nicki Minaj and Cardi B among the artists who have raised the platform of women in hip hop, and she celebrates the range of style among current female rhyme artists. “Putting the medicine into the candy” is how she describes some of the messaging in her music. Snow, who identifies as lesbian and Latinx, uses her platform to talk about things like immigration and social justice. “It was like ‘You’re a Mexican chick from Cali, what do you know about rapping?’ I’m glad I stuck with it.” “Most of my peers laughed at me like ‘You really think you’re going to be a rapper,’” she said. She said she encountered skepticism early on. The woman who started out as an independent artist who just wanted to be heard, now has millions of followers on social media and a Video Music Award win, courtesy her appearance on “Immigrants (We Get the Job Done)” from Lin-Manuel Miranda’s “The Hamilton Mixtape.” “I don’t even know if I should be judging people with their freestyles. ![]() “I’m honored to be able to be there and be invited as a celebrity judge.” she told CNN. Snow Tha Product is the socially-conscious raptress the world needs right now.īorn Claudia Alexandra Feliciano in San Jose, California, to undocumented Mexican immigrant parents, the rapper is set to the judge the US Finals of Red Bull Batalla, the world’s largest Spanish rap battle, this weekend.ĭespite more than a decade in the music industry, she sounds like she can hardly believe she’s involved.
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